Jukebox Lacrosse, a young company making cutting-edge shafts, gloves and pads for box lacrosse, is partnering with the Boston Box Lacrosse League to sponsor the league’s Most Valuable Player Awards for the 2018-19 regular-season and playoffs.
The company, based in Calgary, Alberta, will award top-player honors in each of the BBLL’s playoff games, as well as for the 2018-19 season. Winners will receive Jukebox shafts, which are lightweight, composite and textured, but also strong enough to withstand the punishment of the box game.
“There are busted sticks left behind on our benches every week, and there is definitely room for innovation in box lacrosse,” said Randy Fraser, founder of the BBLL. “Any time we can see new products designed with the player in mind, it’s good for the game. We’re happy to be able to introduce the players in the Boston Box League to Jukebox.”
Jukebox founder Jeff Pilon started his company because he felt there was a need for better, safer, sturdier gear when his son Jake started playing. The company has already brought shafts and gloves to market and has developed a patented design for shoulder pads designed to make the box game safer for young players.
Jukebox shafts are engineered with the player in mind. The new JB600 is light enough for field lacrosse but sturdy enough for all levels of the box game. The soon-to-be-released ATLAS is a heavier shaft developed at the suggestion of box coaches who wanted their defenders equipped...